8,000,
000,000

Boats burned so far: 0

Every one of us is carrying something. Seven boats on the shore: fear, doubt, someday, plan B, tired, scared, tomorrow. Tonight they burn.

Add your word
Your turn

Write it.
Say it.
Burn it.

One word. First names only, never last names. Steel bucket, water nearby, outdoors. Can't burn safely where you are? Tear it into eight pieces. It counts.

01

Write the word.

One word on a slip of paper. The thing that keeps you small.

02

Say it out loud.

Standing. To at least one other person.

03

Burn it.

Steel bucket. Water nearby. Watch it until it's gone.

04

Pass the match.

Hand it to the next person, by name. 48 hours.

05

Post the ash.

#IBurnedMine. It lands on the Wall.

Goods for the
one-way trip.

Hull & Flame makes the Ritual Kit, the hoodie, the hat and the numbered coin. Ten percent of every profit funds the movement.

Drop 01 · Oct 12
Fire protocol

Burn it right.

  1. One slip of paper. Nothing else goes in the fire.
  2. A steel bucket, a fire pit, or a sink. Never a hand, a table, a bed, a car.
  3. Outdoors, or over a sink with the window open. Check local burn restrictions and red-flag days.
  4. Water or sand within reach before the match is struck.
  5. Light it, drop it, step back. Watch it until it's ash, then wet the ash.
  6. Under 18: a parent or guardian lights it with you.
  7. Can't burn safely? Tear it into eight pieces. It counts.